Marketing Class 1/25/2012

Well I got up the courage to offer to do a presentation on LinkedIn; I have very litter experience with LinkedIn. I did some research on it last night before I headed to bed and there are many websites that can help me with setting up my presentation. I hope I can keep the courage up and not get to nerves.

           At class last night we discussed Chapter 3 that we read over the week and took the quiz on. I had received a 23/25 on the quiz, so not bad, but I could have done better. In Chapter 3, some of the interesting stuff I learned with the different demographics of people. Such as Tween (ages 8 to 14), Gen Y (Me, Born between 1979 and 1994), Gen X (My husband, Born between 1965 and 1978) and the baby boom generation (My parents, born between 1946 and 1964). I like the in-depth descriptions of all 4 of these demographics.

            Another interesting thing we learned in class is the "Pyramid of Corporate social responsibility." The book talks about the pyramid but is missing a visual. In class professor Allen showed us the visual of the pyramid, I understood it right away.

(From MKTG by Lamb/Hair/McDaniel, Power Point Sildes)



I think that both of these things will come in handy in the future, I know what I need in business for reaching each demographic specifically and how economic, Legal, Ethical, and Philanthropic all fit together in business.

Marketing class Jan 18, 2012

I learned many useful things in marketing class last night. I learned what the 4 p's of marketing are. 1-promotion, 2- Product, 3-Price, and 4- Place, and how they all affect and work together in marketing as demonstrated in the graphic below (Barrowed from Cengage Learning Inc.)

We also learned about exchange and what the 5 conditions of exchange that is required for exchange to happen.

1- There must be at least two parties

2- Each party has something that might be of value to the other party.

3- Each party is capable of communication and delivery

4- Each party is free to accept of reject the exchange offer.

5- Each party believes it is appropriate or desirable to deal with the other party.



But even if all 5 of these conditions are meet, the exchange still may not happen. Just because the opportunity is there doesn’t mean that it has to take place.

Both of these examples, the conditions of exchange and the four p's are important for a business to know, to help them market them selves and there products and to know what is needed to be able to make and exchange. This will come in very handy in the future.

For marketing class 1-11-2012

in my marketing class my professor has asked me to keep tabs on the class each week with my blog. 
One thing I learned today is that there are 4 pillars of the Jon M. Huntsman business schoool and they are Entreprenual spirit, Global vision, analytical regor, Ethical leadership. In the middle it states Career accelerator &  Engine of growth.  all 5 of these catagories are needed for Marketing.  I also learned that "marketing is the heart of every business" if the business dosen't sell there items there is no business and along with no business there are no jobs.