This week we discussed Chapter 8, Decision support systems and marketing research.
Marketing decision support systems.
This week my marketing, Economics, and Statistic classes seemed to merge together for market research. Because lets face it statistics is the main market research tool.
Marketing research studies all of these things
Here are the steps to the marketing research process
I also learned about second data: data previously collected for any purpose other than the one at hand. Where as primary data: is information that is collected for the first time; are used for solving the particular problem under investigation.
Second data
Primary data
All of this information will be vital to me later when I’m working in business. Knowing how to get data and access it from secondary sources can help save money and time.
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