Marketing class 2-1-2012

I gave a presentation this week about LinkedIn for business.  I struggled with this all week, but I learned a lot of information and had a hard time fitting it into a small (less then 5 minute presentation.)  I biggest thing I took away form LinkedIn was that it is all about the network, and the number of people you can connect too.

This week’s chapter was on Customer decision making.  I liked learning about the stages of consumer decision-making process. 1-need recognition, 2- information search, 3- evaluation of alternative, 4-purchase, and 5- post purchase behavior.

I really liked that part on “post purchase behavior.” This will help in the future, so I know steps to take to help customers have less anxiety after buying a product from me.  This can also help me to lessen my buyer’s remorse. By reducing any lingering doubts that I might have, before, I buy.