Weekly class blog for class on 3/28/2012

           I had a hard time rapping my head around this week’s chapter, it could have been due to all the other work I had in my other classes. Anyway, this week we studied chapter 14 it was on "Integrated Marketing Communications." The chapter was mainly about one of the 4 p's, Promotion (Communication by marketers that informs, persuades and reminds potential buyers of a product in order to influence an opinion or elicit a response).

The four elements used in promotion are: Advertising, Public relations, sales promotion, and personal selling.

There are also some different kinds of Advertising Media.  Some listed in the PPT both traditional and new advertising medias, such as: Television, radio, newspaper, magazines, books, direct mail, billboards, transit cards, internet, banner ads, viral marketing, e-mail, and interactive video.  This is an interesting the thing how the advertising has changed over just the last few years with more and more advertising using the internet and e-mail.  It will be interesting to watch and see how it changes more over my lifespan.

I really like this graphic and how it demonstrates the promotional mix.  It accurately shows how the mix and mingle together.

      

                Much of this chapter was review for me from one class or another, either my business communications or my managerial accounting (Maybe that is why I had a hard time getting into it this week).  This chapter also talked about the Communication process, which I covered last year in my communications class.  This chapter talked about “pull” and “push” strategies again, which I also covered in my Managerial accounting class last year. 

                Even though this chapter was partly review, the main thing I think will come in handy in my future is the different kinds of advertising and promoting you can have your any business.  Your case this week “Wicked” talked about different types of promotion, and showed some great examples.